Tompkins Insurance Agencies has received the 2019 Excellence in Social Media Award from the National Association of Professional Insurance Agents (PIA). The award was presented September 20, 2019 at a gala ceremony held in conjunction with PIA’s Board of Directors meeting in Orlando.
The award honors a PIA member agency that uses non-traditional communication tools to effectively further the goals of the organization.
“Our goal was to create a social media presence that is professional, credible, interesting, visually pleasing, educational, and tells our story in a compelling way. This award validates the success of our efforts, and we are proud to be honored in this way,” said David S. Boyce, Tompkins Insurance President & CEO.
The 2019 PIA National Excellence in Social Media Award was sponsored by the National Insurance Producer Registry (NIPR).
“One of the first groups to fully embrace social media, a few years ago, was independent insurance agents,” said Lauren G. Pachman, Esq., PIA National counsel, director of regulatory affairs and a Board member of NIPR. “In fact, PIA National was one of the first groups anywhere to bestow an award for excellence in social media, beginning in 2010.”
“Since that time, we’ve seen an increase in the sophistication—and the positive results—of the use of social media marketing by independent insurance agencies,” Pachman said. “Today, we honor a PIA agency that has taken agency social media marketing to the next level, the winner of the 2019 PIA National Excellence in Social Media Award, Tompkins Insurance Agencies.”