Make the most of your local shopping!
Nestled comfortably in the sweet spot between Black Friday and Cyber Monday, falls Small Business Saturday. This event encourages consumers to get out and shop at their local neighborhood stores. On November 24th, 2017, be sure that you support your small businesses.
In 2016, an estimated 112 million shoppers participated in the 7th annual Small Business Saturday by shopping at their local stores. The event was started by American Express in 2010 and is celebrated across the nation. The goal of this say is to remind customers that they play a key role in sustaining small companies that need regular business.
If you have a local brick-and-mortar store or restaurant, then the power of this event is significant to you. Shop and dine at smaller businesses on this day and you will truly see a different side to it all. With unique products and stellar customer service, you may find yourself stopping at the local place weekly. Not only do you support small businesses during this time, but you support local families.
Small Business Saturday is a great time to refocus your marketing efforts on your local community as a smaller company. From posters to flyers to email templates, you can let your local area know that you will be open for business on November 24th. Be sure to take time to get your store ready to accommodate increased foot traffic, get the signage ready, and consider offering in-store perks like coffee, snacks, and coupons during the day. If you’re successful at creating a customer-friendly environment, you will get more customers through the door, and more sales, too!